Buy Bossier: It’s important to keep it local, now more than ever

The original campaign is meant to deter retail leakage due to the more increasingly popular trend of purchasing goods and services online through companies outside of the area. With the negative effects of the current pandemic still lingering and restrictions still in place, it is more important than ever to support local businesses. Many business owners had to quickly pivot operations and work harder to support locals during the phased shut downs and have suffered through unforeseen circumstances.

COVID effects on consumer confidence, behavior and what’s in store

According to a consumer sentiment survey conducted by McKinsey and Company, 68 percent of Americans are not engaging in out of home activity and are waiting to see what is in store for public safety as restrictions are lifted. This sentiment could last more than six months as more Americans are getting comfortable with what some experts are calling “homebody economics”. This is leading to more home-based purchases such as home office furniture and home exercise equipment.

Disruptions can be a good reminder of the region’s assets

Despite the necessary ‘distancing’ mandate by the Governor, these times have united the region more than divided. I am proud to both witness and be reminded of our strength when we work together. It is extraordinary to see partnerships formed amid a crisis. They are formed not for profit, but with the calling to support those in need while deploying the region’s greatest assets.