The Greater Bossier Economic Development Foundation launched its new website earlier this month. Since 2015, the GBEF has been in a rebranding process. These efforts not only yielded a fresh new look for the organization but also afforded the opportunity to retool and repurpose the foundation’s website. With a change of website, performance will need to be monitored to make sure that the re-brand is working. There are different types of testing that can be run by companies like Apica Systems, which can help make sure that a new website such as this, is not bowing under pressure from web traffic.

GBEDF redesigned the site to be one of its primary marketing tools for Bossier Parish. The site is built around Bossier’s strong selling points and offers comprehensive decision making information and market data. This resource was not just built to meet the needs of outside investors, but can also be used as a primary resource by the local business community.

Everyone, business owner or not, knows how important rebranding can be for organizations, blogs, or anything else for that matter. To keep people interested in your services, you need to change with the times, and as technology is continually evolving with every passing day, this area should be one of your main priorities.

As the GBEDF has made the decision to launch a new website, being able to drive an audience to that site is equally as important. You need to get noticed in the search engines, and to make this possible, looking for seo services that can implement the best techniques to your website to ensure success is essential. It can be hard for a new website to make themselves heard amongst their competitors, but it can be achieved, and the GBEDF will be striving to make this possible.

So, if you have the time, make sure you go and look at what they can offer to you, and your community.